Candan Bijuteri

The brief Version: Socially developed Siren is changing the online dating app space having its inclusive attitude, relatable Question of the Day, and personalized confidentiality features. On Siren, it’s exactly about hooking up fantastic folks through real conversation — perhaps not addictive and mindless swiping. To that particular end, they will have created a great and secure ecosystem where you could become your real home and try to let passionate chemistry with a match unfold in a more natural way — like it can happen in individual.


Using their smooth connects, enjoyable functions, and hand-held forms, online dating apps have actually revolutionized the way individuals date. Although it appears much easier than in the past in order to satisfy a person special, the acts of swiping and preference or loathing people centered on pictures has actually nearly made dating a casino game — and produced a disconnect among the list of men and women playing it.

For people who like to combine the handiness of an online dating app in addition to sense of connecting with some one in actual life, there is Siren — a distinctive internet based platform that eliminates the “buying individuals” design a great many other internet dating programs have actually adopted.

Using their Question throughout the day matching program, Siren sets up the framework for speaking about engaging topics (like container number items and philosophical concerns) and sets men and women through those genuine and enjoyable talks. In this manner, true characters are disclosed normally — just as they might face-to-face.

For more in the inspiration behind Siren, the unique features, additionally the women-led group behind the application, we spoke with Co-Founder and President Susie Lee.

A Pro-People attitude: Siren was made With everybody in Mind

Siren was created by two ladies with a feminist perspective — Susie along with her Co-Founder/COO/CMO Katrina Hess — which both wanted an online dating application that has been created with common regard, privacy, and convenience as top goals.

Having undergone some terrible matchmaking encounters via various other matchmaking applications, Susie and Katrina noticed they weren’t actually constructed with ladies in addition to their certain needs and desires planned. Plus the negative character of swiping left and close to people had been demeaning and failed to assist develop top quality connections, specifically for ladies.

“i recently thought this quick experience that, as a woman, I happened to be objectified. The swipe-to-reject structure did not benefit me,” Susie mentioned. “we seemed back on relationships I had prior to, and that I never ever found men and women through these types of methods.”

And even though that they had never ever created a matchmaking software, Susie and Katrina knew they could generate one which had not been just female-friendly, but enjoyable and caring toward everybody else.

They got their own time researching the tech room and having opinions from buddies and specialists before and during development. And so they dismissed individuals who said guys would not use a dating software which was centered on females and gave all of them higher level privacy settings.

Siren premiered in 2014, and very quickly it was not only Susie’s and Katrina’s pals who were making use of Siren. It was pals of pals and total complete strangers — including men — who had been making use of the software and showing appreciation because of it. Word distribute and Siren might a leading, comprehensive matchmaking software ever since.

And though Siren is actually pro-women, there’s not an anti-men vibe to it anyway. It really is evidence that a dating app designed by ladies for females can successfully work for all of them as well as for guys.

Secured & Welcoming ambiance units a Positive Tone your Community

The folks at Siren will always be very protective of these members, and, since creators, they knew they may set a positive tone for the entire neighborhood by getting safety measures in place and producing an inviting atmosphere.

While on different internet dating apps folks might discover harassment or catfishing, that is not ever been the fact for the people on Siren, additionally the initiative regarding the Siren staff ‘s for the.

“Since we launched, we have had zero research of bothering messages,” Susie mentioned. “credibility and folks having the ability to feel like you will find actual folks on the other hand is completely important to us. We were actually cautious about expanding town with a specific particular reputation.”

Susie added that she and her team think folks are basically great which if they are provided a safe, friendly environment, they will be type and honest together.

“we are able to supply these icebreakers that methods to end up being a tad bit more vulnerable and more genuine, that is certainly just how folks can link,” she mentioned.

Siren’s Mantra: “generate visitors much less odd to each and every Other”

aided by the social media the majority of us use, like Twitter, the text is in-built making use of the folks we follow and whom follow us, therefore interacting is comfortable and easy. Siren’s conversation-style program replicates that for online dating, working out for you begin those connections without any awkwardness.

“When you’re dealing with an overall total complete stranger within the online dating sites room, there’s a lot of booking how a lot you trust this person, specially because countless web sites are really complicated and get some fake users,” Susie said. “My motto that i inform my personal group, in addition they’ve really embodied this, is always to assist ‘make complete strangers less odd to each other.'”

On-Site & Off-Site Benefits Create a Well-Rounded relationship Experience

With their particular coordinating element, high-quality security measures, and unique occasions, Siren offers singles an unique, secure, and well-rounded dating knowledge from start to finish.

Get acquainted with fits in a Unique Method With Siren’s Question from the Day

While Siren possesses the traditional options that come with online dating (such as texting and blocking capabilities), their unique concern during the day will be the feature which makes them stand out from some other matchmaking programs the quintessential.

With enjoyable questions like “If you may have usage of a billboard, what would you want it to express?” you can actually be your self and move on to know some body on a far more authentic degree. You may also search for fits predicated on their unique answers to those questions along with by the favored criteria like get older, sex, and location.

With this level of interaction, that you don’t want to fill traits like your income or looks to sound more inviting to other people.

Numerous pic Settings aids Eliminate Superficiality

Siren even has actually a unique method of photographs. You have the option to maintain your images blurred and just noticeable to your own connections, you can also leave the images visible to everybody.

“to really make it comfortable and not harmful to individuals to manage to navigate their particular professional and private physical lives, we allow everyone to manage their picture exposure,” Susie stated.

Unlike an average matchmaking app, members are unable to deliver one another photographs, which had been deliberate when Susie and Katrina created the application. She stated this promotes members provide each other their unique cell phone numbers and move the connection off-line — and safeguards people from obtaining undesirable photographs.

And no issue which image choice you choose, the great thing is actually Siren’s Question of the Day — and members’ answers — lets you connect to people on a much deeper amount than just looks.

Safely relate with other individuals using Siren’s Privacy Controls

Another huge element of Siren is safety, especially in regards to stopping scammers. Everybody exactly who subscribes must put in their own telephone number and enter the activation rule they get via book, which guarantees everyone isn’t creating multiple reports.

Members also can stop and report to the Siren group some other people who happen to be acting wrongly or harming the software’s stipulations.

Discounted occasions allow you to get Offline & present unique Date Ideas

Besides generating a comfy and safe web location for men and women to be just who they are really and going for a distinctive option to begin conversations, Siren is using the next move by hosting offsite occasions. Susie said these could end up being a great alternative to the usual coffee day, which could usually become experience like a company meeting or job interview.

“i believe satisfying in this manner supplies an infinitely more important link. We’re pairing up with neighborhood companies and businesses to provide all of our people bonuses and discounts to locations like galleries, lectures, and film celebrations,” she stated.

Also people who have already discovered some one on Siren stick around when it comes down to activities since they’ve become a part of that society today and that can easily find new day some ideas. While these occasions are currently just getting held in Seattle, Siren has actually plans to expand some other cities quickly.

A varied User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her safety nature), the Siren group comprises of CTO David Golightly plus expert advisers including Lisa rock (Co-Founder of siteHer) and Gayle Karen Young (CTCO at Wikimedia).

While they all manage essential components of the company (from marketing to customer care to graphics to development), they also put customers very first it doesn’t matter the duty accessible.

And with a software developed by two ladies of color — very rare within the technology industry — Susie and Katrina wished to attract a person base that’s just like diverse while the organization is.

Siren’s user base is not such as your common online dating app audience — which has a tendency to predominantly end up being heterosexual men, younger singles, and people shopping for hookups. The gender proportion on Siren leans slightly a lot more female (55% to 45per cent), and most users are over 30 and seeking for a meaningful big date or commitment.

“We’re gearing earlier, and that I think it has been fantastic for all of us,” Susie mentioned.

What Siren in addition does very well is include all sorts of individuals, especially those when you look at the LGBTQ area. An innovative new element of Siren that was especially important towards team is a “non-binary” gender selection for people if they complete their own profile.

Susie along with her team keep in mind that sex and sexuality are not occur rock for some people, even though conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” are a good idea, they’re able to also be limiting.

“we should support you in finding the person you’re looking for, nevertheless don’t have to declare or place yourself in a package,” Susie stated. “That sex fluidity is very important for us to embrace.”

Last Thoughts

Whether we are speaking about their particular invention, addition, or realness, Siren is actually using the online dating software room one stage further out of each and every position.

And even though they will add more useful features and grow the get to regarding occasions in the near future, the long-lasting focus will still be developing reliable interactions employing people and standing up to the people whom make an effort to destroy the knowledge for everyone.

“If you’d like to be an asshole, there are lots of locations to get it done, but don’t take action right here,” Susie said. “once we scale, we want to maintain this idea that reputation and rely on matter, and it’s the loyal goal to the office for the community everyday. Our company is right here trying to provide men and women a fighting chance to reduce loneliness and discover a proper bodily connection.”